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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Oooh, Champs Elysee

I’ve been bitten by the travel bug. I’ve convinced my boyfriend that we should get our passport stamped once a year. We’re all set to go to China for two weeks this May (weee!!) but I’m also feeling nostalgic for Paris. I studied abroad there and I want to go back with my sweetheart some …

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Golden daffodils

I’ve never really owned a blazer until now. They just looked super formal to me, and I wasn’t really sure how to pull one off. But lately I’ve been noticing chicks wearing them with, well…literally anything. Skirts, shorts, dresses, pants, whatever. So I thought I’d give this one a try. A pop of color with …

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January, Instagrammed

2013 started with a bang, including concerts and a week in wine country! Here’s a quick recap (follow me on Insta, here). Captions read top to bottom, left to right.  NYE with my honey <3 Watching fireworks at midnight, from our roofdeck. Lady loves.  Skype invited me to join them in their suite for the …

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Green with envy

I bought these heels when I was in Amsterdam, and I LOVE them (even though my dad says they look like stripper heels). The heels combined with the leather jacket, bright red lipstick and Robin’s Jeans made for a pretty rockin outfit. I met up with a friend for lunch after this shoot and the …

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Skypin with Gaga

Last week I posted about how I got an amazing invite from Skype to join them at Lady Gaga’s Born this way Ball. Of course I had to wear something fun (it’s Gaga, after all!). Last week’s fashion-spiration post was my vision for the perfect outfit for the concert, and today’s outfit post showcases what …

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Anything Goes

Last week I had the immense pleasure of attending the Broadway show Anything Goes. Above is the outfit I wore to the show—I’ve been waiting for the right excuse to wear these new tights. Fun, aren’t they? The musical was phenomenal. It was the perfect combo of charming + saucy. Just like how I like …

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