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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Golden daffodils

I’ve never really owned a blazer until now. They just looked super formal to me, and I wasn’t really sure how to pull one off. But lately I’ve been noticing chicks wearing them with, well…literally anything. Skirts, shorts, dresses, pants, whatever. So I thought I’d give this one a try. A pop of color with …

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January, Instagrammed

2013 started with a bang, including concerts and a week in wine country! Here’s a quick recap (follow me on Insta, here). Captions read top to bottom, left to right.  NYE with my honey <3 Watching fireworks at midnight, from our roofdeck. Lady loves.  Skype invited me to join them in their suite for the …

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Green with envy

I bought these heels when I was in Amsterdam, and I LOVE them (even though my dad says they look like stripper heels). The heels combined with the leather jacket, bright red lipstick and Robin’s Jeans made for a pretty rockin outfit. I met up with a friend for lunch after this shoot and the …

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Skypin with Gaga

Last week I posted about how I got an amazing invite from Skype to join them at Lady Gaga’s Born this way Ball. Of course I had to wear something fun (it’s Gaga, after all!). Last week’s fashion-spiration post was my vision for the perfect outfit for the concert, and today’s outfit post showcases what …

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Anything Goes

Last week I had the immense pleasure of attending the Broadway show Anything Goes. Above is the outfit I wore to the show—I’ve been waiting for the right excuse to wear these new tights. Fun, aren’t they? The musical was phenomenal. It was the perfect combo of charming + saucy. Just like how I like …

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