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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Lavender Frozé Recipe

Remember a few years ago when frozé was a new thing and it became uber popular and trendy and every rooftop bar that was worth a damn served it?? Those were the days, my friend. Even though frozé isn’t necessarily as trendy now, I’m still delighted whenever I see it as an option on a …

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My Morning Routine

It’s been just over a half a year since I left my job at Google to focus on What The Fab full time (you can read about that decision here), and these last six months have gone by so fast! When I used to work at an office, I had no morning routine. Like, none. I …

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Passion Fruit Drink Recipe

Most people think passion fruit sounds super exotic. Like you couldn’t possibly be able to enjoy it at home, and the only way to consume it is going to a far off tropical place. But I’m about to blow your mind: most grocery stores carry it (try looking near the kiwis and mangoes), and it’s …

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Strawberry Popsicle Recipe

Even though all the fashion bloggers are talking about the Nordstrom Anniversary sale and fall boots, we’ve still got over a month and a half left of summer! Take full advantage and stay cool with this strawberry popsicle recipe. These popsicles are super easy to make, and you can swap in your favorite fruits. Maybe …

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Hotel Danieli Venezia

Ohhhh man am I excited to share some photos and a review from the gorgeous Hotel Danieli Venezia today! We stayed here for the Venice leg of our Italy trip, and this luxury collection hotel (part of Marriott) is truly a gem. Coming from the United States where we don’t have old palaces as hotels, …

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Morning Espresso with illy

Y’all know I love coffee. My mornings are just not complete without enjoying some kind of coffee first thing to start my day. Like, it’s a non-negotiable. ☕️  I recently got to attend a fun event with illy at their flagship caffè on Montgomery St, where they have a permanent Univeristà del Caffè (University of …

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Coconut Oil Coffee

You’re probably wondering, how can I incorporate coconut oil into my coffee? Well, if you’ve heard of bulletproof coffee where you add butter to your coffee, coconut oil coffee is kinda like that, but better. I love the coziness of a hot drink, and I love to take something ordinary (like a cup of coffee), …

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