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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

The Best Venice Airbnbs

No question, there are a lot of tourists in Venice, Italy. It’s a small city, with narrow canals as walkways and even narrower alleys. So at the end of the day, it might be nice to have your own apartment and stay at the best Airbnb in Venice, rather than coming back to a hotel …

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Summer Bag Essentials

This post has been sponsored by Neutrogena® and U by Kotex®. All thoughts and opinions are my own. It’s finally summer!! And even though San Francisco can have spotty and strange weather this time of year (our summer starts with June gloom, and it can last through July), we definitely experienced some 95 degree heat …

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June, Instagrammed

Getting to my Insta round-up a little late this month, whoopsies! Can’t believe how quickly the first half of the year has gone by. Find me on Insta, @wtfab. Loving this Gal Meets Glam dress for summer! Rooftop drinks in Rome. Went to a fun lunch + wine pairing at Valette in Healdsburg with Gary …

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St. Regis Florence Review

When we were in Florence I had the absolute pleasure of staying at the gorgeous St. Regis Florence hotel for a week. You guys, this property is amazing—truly luxury at its finest and one of my favorite hotel experiences to date. A room at the St. Regis Florence typically goes for ~$800 a night, but …

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Coffee Break

I cannot wait to start putting out some of my Cinque Terre content!! It’s seriously one of the most beautiful places I’ve ever seen. Until those travel guides and other Cinque Terre posts are ready to go later this month, here’s an outfit look from one of our days relaxing in gorgeous Cinque Terre. We …

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10 Ways to Use Coconut Oil

I don’t like to play favorites (because, moderation, people). It’s important to mix it up, but I love coconut oil. And I use it constantly. For things you can’t even imagine. It’s a dream for cooking with because of its high smoking point (which means it can get screaming hot before it burns). It lets …

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