Skip to Content

Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Lake Como Travel Guide

Well, Lake Como is officially the prettiest lake I’ve ever seen. Sorry Tahoe, you’ll always have a special place in my heart, but Lake Como takes the cake! Here are all my tips for Lake Como, whether you’re spending a few days there or visiting in a day trip! Know before you go: There are …

Read More about Lake Como Travel Guide

May, Instagrammed

I spent most of May in Italy and it has been the dreamiest trip ever! If you’re planning a trip there this summer, I’ll be working as hard as I can to get travel guides up quickly, but in the meantime you can check out my Instagram Story Highlights for things to do, restaurants, and …

Read More about May, Instagrammed

A Coterie Picnic

As soon as it starts to warm up in San Francisco, my first inclination is to head to Dolores park to have a picnic with friends and enjoy the weather! We’ve had a really long and rainy winter, so we’ve all been itching for the sun to come out so we can get outside. This …

Read More about A Coterie Picnic