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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

San Francisco birthday ideas, by SF blogger What The Fab

SPIN SF

SPIN SF Lately my family has gotten really into ping pong. Like, up til 2am playing, trash talking, and shouting, into ping pong. Over the holidays my mom and dad on a whim decided to clean up the garage and pull out their old ping pong table when everyone was over, and we all had …

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Palm Springs Desert Outfit

I visited Palm Springs for the first time earlier this year, and of course I had to shoot with the iconic windmills! We were also running around checking out all of the Desert X art installations. The art installations are over now, but hopefully they’ll be back with new ones next year! I love these …

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Grapefruit Brûlée Recipe

Grapefruit Brûlée Recipe I know, I know.  You love crème brûlée, but what the f*&^ is grapefruit brûlée!?  The tart bitterness of the grapefruit combined with the caramelly burnt sugar for the most delightful sidekick for your next breakfast-in-bed!  This grapefruit brûlée recipe is a favorite because it’s elegant, yet effortless. If you’re into fancy …

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April, Instagrammed

Why hello there, May! April was a busy month for What The Fab (lots of fun sponsored campaigns with brands I love!) and we also did a trip to Scottsdale. Find me on Insta, @wtfab. Doing some spring shopping in this cute dress from VICI. One of the fun art installations from Desert X. Went …

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Jade

I wore this cute weekend outfit during our recent weekend trip up to Santa Rosa. I love the print on this fun little wrap dress, and while I don’t usually wear a lot of green, I love the shade of this dress. The ruffled sleeves and hemline add a sweet touch, and I love how …

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Dreaming of our dream home

Omied and I have been living in San Francisco for 7.5 years. Call it the seven year itch, but as much as we love the city, we’re starting to get a bit antsy and are feeling like we’ll be ready to leave soon. I love San Francisco, but lately I’ve been dreaming about owning our …

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Grand Hyatt Baha Mar

Grand Hyatt Baha Mar During my recent trip to the Bahamas, we stayed at the Grand Hyatt Baha Mar in Nassau. This resort feels like a Bahamian mix of Vegas and Disneyland. There’s the glitzy casino, sprawling property with activities, shops, and like seven pools. It’s a bit overwhelming at first! Baha Mar is actually …

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The Jade Room in Santa Rosa

The Jade Room in Santa Rosa Santa Rosa’s downtown area can feel a little sleepy at times, but with the opening of The Jade Room, Sunday brunch is not one of those times. The Jade Room is an adorable and relatively new wine bar & oysterette (is “oysterette” not the cutest word ever?) that opened …

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