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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

The Commissary

We’ve been wanting to try The Commissary for a while (it first opened in 2014), but since it’s located on the opposite side of the city from us, we hadn’t made our way up to the Presidio for dinner until just recently. I’m so glad we made the trek, because we had an absolutely amazing …

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Frozen Watermelon Recipe

We’re doing one last summery recipe post because it’s still technically summer for a couple more weeks! And it definitely doesn’t feel like fall yet in the Bay Area. There are so many incredible summer recipes to try. Whether it’s a nice cold recipe like this frozen watermelon or the perfect party app like these …

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August, Instagrammed

It still feels like summer in SF (and we still have our Indian Summer in October to look forward to), but Sept 1st means everyone is ready to welcome fall and get their PSLs on. August included a trip to my happy place (Maui), and some fun things around the city. Find me on Insta, …

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