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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

April, Instagrammed

I think we can all agree April was a weird month in terms of the passage of time. Some days dragged on, and sometimes I’d look up and realize it’s Friday already. It felt like a really, really long month, but I also can’t believe it’s May. Throughout April I really focused on writing at …

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Pink Snakeskin

It’s been a minute since I’ve shared an outfit post! I had this one sitting in my drafts from the beginning of the year. The pink snakeskin bodysuit and paper bag pants are both from Revolve, and I love this combo of a tight and edgy bodysuit + loose and chic pants. I wore this …

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Quarantine birthday ideas for adults, by lifestyle blogger What The Fab

Quarantine Birthday Gifts

Ok, so a quarantine birthday isn’t exactly ideal. But there are plenty of ways you can help your friends or fam have a happy birthday, while still practicing social distancing. You can check out my post all about Quarantine Birthday Party Ideas for Adults for how to throw a quarantine bday. But today’s post is …

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Lifestyle blogger What The Fab

March, Instagrammed

Well, March felt like a year. At the beginning of the month, I was in Palm Springs for Alt Summit, where I delivered a talk all about how I grew my blog and my business. I met up with friends for a weekend in the desert after the conference, and we talked a lot about …

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