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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Gal Meets Glam Dress

It’s officially summer but it was still a bit gloomy when I shot these pics in SF. That June gloom… I’m still pulling out some of my favorite dresses, even if I’m stuck at home and have no where to wear them out to. I’ve been receiving some DMs on Instagram asking for more outfit …

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We’re Moving to Napa!

I’m so excited to share some news with you guys that I’ve been holding in for a little over a month now. We bought our first house! And like the title of this post shares, we’re leaving San Francisco and moving to Napa! I’m a glass box of emotions over here, but mostly I’m just …

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June, Instagrammed

Oh cool, 2020 is halfway over. Some months felt like a year (March and April) and others have just flown by, like June. June felt like the blink of an eye because of a big project I’ve been working on, that I’ll hopefully be able to share with you tomorrow! ? Until then, find me …

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10 Homemade Summer Jam Recipes

Summer is almost here! That means easy recipes, picnic lunches + dinners, and having fun with summer fruits and vegetables in the form of summer jams. I can’t wait to start hitting up farmer’s markets and taking advantage of all of the fresh produce. In addition to making summer jams I really want to try …

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May, Instagrammed

Well May certainly ended on a low note. In support of #amplifymelanatedvoices, I will be going silent on my IG feed until June 7th. I hope you’re all taking care of yourselves and each other. ❤️ Daily Stoic readings have been really on-point. #BlackLivesMatter Target has soo many cute high-waisted swimsuits for summer. Find them …

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