Skip to Content

Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

July, Instagrammed

July legit flew by! Our weekends are filled with house projects, and it’s hard to believe we’ve been in our new home for a whole month now. So happy to see you guys have been loving the BTS home content, because that’s all I’ve got right now with quarantine! Find me on Insta, @wtfab. Bought …

Read More about July, Instagrammed

Makeup Vanity Organization

Our master bedroom is 0% set up in terms of decor and a new paint job, but at least I’ve got my makeup vanity organization situation on point! Besides our bed, this was the first piece of furniture I got set up and I’m loving having a dedicated space to both store and do my …

Read More about Makeup Vanity Organization
Cloffice ideas, by lifestyle blogger What The Fab

Cloffice Ideas + Mood Board

Since it’s going to take forever for things in our new home to come together and it’ll be a while before I can share any room reveal type posts, I thought I’d share some design inspiration posts during the process. Starting with cloffice ideas! If you’re not familiar with the term, cloffice = closet + …

Read More about Cloffice Ideas + Mood Board
How to make floral ice

How to Make Flower Ice Cubes

Flower Ice Cubes If you’re looking for a way to jazz up your drinks this summer, this is it! Because let’s be honest, what’s more adorable than miniature roses floating in your rosé? I know it sounds simple—even the most culinarily-challenged can execute perfect ice and drop a few flowers in—but there is a little …

Read More about How to Make Flower Ice Cubes

When in Rome

I can’t believe these photos are over a year old! I shot them in May last summer when I was with my family in Rome. Looking at these photos makes me both happy and sad at the same time. Happy because we had such an awesome trip in Italy together and it’s a really special …

Read More about When in Rome
mimosa-bar

At-Home Mimosa Bar

AT-HOME MIMOSA BAR Mimosa season has arrived! Since we’re not going out to brunch right now, here’s how you can build your own mimosa bar at home! Jazz it up with a few fun, unexpected twists: flower ice cubes, fruit peel cut-outs, berry skewers, unicorn sugar rims, and blood orange! FLOWER ICE CUBES // Click …

Read More about At-Home Mimosa Bar