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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

K-Beauty with iHerb

Have you dabbled in Korean beauty and skincare products? It can definitely be a little overwhelming and hard to know where to start. K-beauty brands are known for being innovative and at the forefront of skincare.  I’ve been trying some K-beauty skincare brands and I’ve put together a list of a few of my favorites! …

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LTK Fall Sale

To celebrate fall, the LikeToKnow.It app is hosting a fall sale with a few select brands participating, and I wanted to make sure it was on your radar! The sale will be September 20 – 22nd on the LTK app. I’ll be sure to post details here with discount codes once they are live on …

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Moving Out Tips

Since our move is fresh, I’m sharing a bunch of moving out tips today! Thanks to the pandemic, the number of people moving out of big cities has surged to record highs, with NYC, SF, and LA seeing the biggest exodus. We’re definitely included in that group of people who during the pandemic realized it …

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Lemon Lime Simple Syrup

Since we’re drinking at home a lot more (I haven’t been to a bar in ages!), we’ve been experimenting with cocktails and having fun trying new things, like lemon lime simple syrup! Simple syrup is so easy to make, and having a citrus syrup legit makes us feel like mixologists whipping up new cocktails every …

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August, Instagrammed

I know we’re all thinking the same thing—how the eff is it September already? This year has been such a weird time warp. But honestly, I’m ok with 2020 going by quickly and I’m just trying to make the most of it! Find me on Insta, @wtfab. Did a campaign for Van Leeuwen ice cream …

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Dermapore Review

I’m finally writing up a whole Dermapore review after using it for the last few months and sharing it on Stories! If you are one of those people who finds it super satisfying to do extractions on your face (and maybe your partner’s face too, if you’re anything like me 😜) and to get all …

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#Balance with FitVine Wine

This post is sponsored by FitVine, but all opinions are my own. You know those memes that are like, “Yesterday I went for a five-mile run and had a salad for dinner, today I’m having a burrito for breakfast, because balance”? I can definitely relate to those. 😂 I believe in #balance and everything in …

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