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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Pumpkin bread with streusel

Pumpkin Bread with Streusel

I’ve really been enjoying cooking more at home and trying my hand at some new recipes, like this pumpkin bread with streusel topping! I was in the mood for some pumpkin bread (it’s fall, after all!) and the chocolate streusel in the middle plus crumb topping just had me drooling and seemed like a fun …

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Framebridge Gallery Wall Reveal

Sooo excited to share some photos of our Framebridge gallery wall today! I’m so pumped about how it turned out! I knew that somewhere in our house I wanted to have a gallery wall featuring Omied’s gorgeous photography from some of our travels. Some people are naturals at creating gallery walls themselves by sourcing their …

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October, Instagrammed

Oh wow, ok hi November. Can you believe the election is tomorrow? Me neither. Hopefully 2021 is going to look very different than this S show of a year. Anyway, here’s a look back at the month of October. Things were pretty low key, with lots of house projects, cozy decor, and celebrating my bday …

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Ooni Pro Review

Going in-depth on an Ooni Pro review today!! And legit drooling about it already. When we moved into our new house, I knew the backyard would be perfect for a pizza oven. Omied and I had dreamed of having a wood-fired pizza oven someday and we were so excited to make that vision a reality! …

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Fall Fireplace

Giving our fireplace in the living room a little facelift! I added some fall touches to our fireplace as well as some decor that we’ll keep up throughout the year. It’s giving it a warm, cozy, and inviting vibe! Just in time for some (finally) cooler fall weather in California! Here’s a look at what …

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Sherwin-Williams Greek Villa

So excited to share a look at our progress painting our house with Sherwin-Williams Greek Villa and a couple of other statement wall accent colors! I’ll also be sharing a few key tips we learned along the way about painting your house yourself…it’s definitely a lot of work but it’s SO satisfying and rewarding! We …

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Neutral Christmas Decor

I’m starting to think about decorating for the holidays and adding a bunch of neutral Christmas decor to my shopping cart! After having so much fun doing some neutral fall decor this past season, I’m excited to start decorating our new home for the holiday season. For autumn, I really leaned into the neutral decor …

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Easy Charcuterie Board

Whenever I have guests over, putting together an easy charcuterie board has become my go-to. Everyone loves a good cheese board! And those beautiful ones you see on Pinterest and Instagram? They’re surprisingly easy to put together, with the right ingredients. I love a simple charcuterie board because it’s hearty for hungry guests (meat + …

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