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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Full skirt

Happy Monday, people. I wore this outfit to a fun event that JustFab hosted over the weekend. I’ve been on the look out for a full midi skirt, and this one was a great fit. They’re so flattering and feminine. Black of course goes with anything, but with the weather warming up I’d love to …

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Muir Woods

Happy Monday! Hope everyone had a great weekend. We decided to go for a hike up at Muir Woods, since we’ve lived in the city for over two years and embarrassingly still hadn’t gone yet. It was absolutely beautiful, and a gorgeous day. If you’re in the bay area I’d definitely recommend it for an …

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February, Instagrammed

Happy March! Already 2 months into 2014? Crazy. This month involved a quick trip to Tahoe, some Valentine’s-themed fun, and lots of work. Captions read top to bottom, left to right. Find me on Instagram! Snowy days up in Tahoe. Got my hands on some Peter Pilotto X Target pieces! Watching the snow fall in …

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Python

At work, “python” means a coding language that our software engineers use. But after hours, “python” means fun printed pants. I wore this outfit a couple weekends ago when we spent Saturday at Golden Gate park checking out the BVLGARI exhibit at the de Young and hanging out with some real-life pythons at the Academy …

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Spring ahead

 Dress / Earrings / Lip Pencil / Nail Polish / Diamond Bracelet / Shoes Yay, spring is less than a month away! I have a vintage floral dress right out of my grandmother’s closet that I’m dying to wear, but for now I’ll stick to admiring this floral a-line number from Modcloth along with a …

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Peplum and lace

Nicole and I shot this outfit up at the Legion of Honor on a beautiful SF day. These are my first pair of Jimmy Choos (my dad loves to call them “Jimmy’s Shoes”) and I can’t believe this is their first debut on the blog, because I’ve been pretty smitten with them the last few months. I love …

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How to throw an Oscars party

Are you guys watching The Oscar’s this Sunday? Awards shows are a lot more fun when you’re watching them with friends, so I’ve put together a few tips for hosting your own Oscar’s viewing party at home! The Invitation A chic invite is easy to whip up with sites like Postmark and Punchbowl. In a …

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Picnic on the beach

Nicole and I shot these photos back in January. Yes, January. While the rest of the country was experiencing the Polar Vortex (which sounds like something my California-ass would not be able to handle), SF was enjoying some beach picnic-appropriate weather. We decided to take advantage and packed up a yummy spread for two to …

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Coats at NYFW

New York Fashion Week has officially wrapped, but I’m still enjoying watching all the footage and outfits roll out on my favorite bloggers’ sites and social media. I haven’t attended a NYFW (yet!), but fortunately Glam.com keeps me in the loop on trends and behind-the-scenes happenings with their YouTube channel. It’s the next best thing …

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Lands End Hike

A few shots from a hike I went on a few months ago up at Lands End. It was a beautiful day, and the views of the golden gate and the ocean are breath taking. Check it out if you’re in the area! Elise ArmitageElise Armitage is an entrepreneur and founder of What The Fab, a …

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Sutro

Sometimes when you’re mixing prints it helps to stay in the same color family. I put this mantra to use with this mustard yellow and black dress and leopard print flats. A brisk day up at Sutro Bath called for knee-high socks to go with the short, fit and flare dress. Photos taken by Nicole …

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Peter Pilotto X Target Collection

Oh, how I love a good high-low designer collaboration! This Sunday, February 9th, Target launches its designer collection with Peter Pilotto, and the looks are absolutely to die for. I love the geometric shapes and patterns, combined with bold colors and florals. Love, love, love! As we all know, Target’s designer collabs can be a …

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