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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Rooftop brunch

This post is part of a social shopper marketing insight campaign with Pollinate Media Group™ and Jimmy Dean, but all my opinions are my own. #pmedia #BreakfastDelight  https://cmp.ly/3/8vNxcO. My favorite meal of the day isn’t breakfast, lunch or dinner. It’s brunch. For a lot of SF-dwellers, brunch is a ritual, and a verb. I love …

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Tell me about it, stud

Ok, I’ll just say what we’re all thinking. These studded heels are the business. Since these shoes make a statement on their own, I kept the rest of my outfit pretty casual with a comfy sweater (Everlane has some really affordable cozy-chic ones that I’m loving right now) and jeans, and finished the look off with lots …

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January, Instagrammed

And we’re off to the races for 2014. If January was any indicator of how fast this year is going to go by, I expect it to be 2015 in the blink of an eye. I’m finally feeling up to speed in my new role at Google, the blog is hoppin with upcoming campaigns, and …

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Chic-Finder

Hi friends! Today’s post includes an outfit worn to a blogger friend’s birthday brunch at Jones, and some snaps from playing around on the new fashion app, Chic-Finder! There’s something really chic about a slouchy tee tucked into high-waisted pants. I never thought I could pull off high-waisted pants, but I tried these on on …

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LA warehouse fashion shoot

Last summer I shared a series of outfit posts from shoots in Nicole’s warehouse, located in the Fashion District of LA. In fact, one of my favorite outfit shoots ever came from one of my LA visits with her. Nicole—talented and creative videographer/photographer that she is—recently made a fun video from the footage and shots …

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Macrame

You know what I miss about the holidays? Besides the family time and food of course, I miss throwing tons of sparkle into my look just for the heck of it. Here’s a fun holiday/New Years look, with a little bit of edge thanks to these funky tights. My sister shot this outfit for me …

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Niners Nail art

Happy Niners Sunday!!! Elise ArmitageElise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course …

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Complementary colors

Complementary colors compliment each other for a reason, but I’ve never known how to mix red and green without looking like Christmas. With this outfit, I’ve figured it out by chance—the Banana jacket and Rebecca Minkoff bag (thanks to SNOBSWAP! You can read more about them here.) are two of the newest additions to my closet, and …

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Paint the town red

Ok, let’s just take a minute to talk about these shoes! As soon as I pulled them out of the box and put them on, I didn’t want to take them off. So I did the dishes in them since I wasn’t going out that night. You may think I’m joking, but I’m not. The …

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