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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

December, Instagrammed

Happy 2014 you guys! Pretty unbelievable that 2013 has come to a close. I wrapped up the year the best way I know how—with people I love, lots of food, and a touch of sparkle.  Hummingbirds at my parents’ house. They’re so cute! Driving back to the city after a lovely Thanksgiving break with the …

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Lace and polka dots

Here’s a glammed out look just in time for New Years Eve, with lots of sparkle and lacy frills. As a matter of fact, my sister shot this outfit for me and we barely got a couple snaps in before she declared that she would be borrowing this Willow & Clay dress for New Year’s. …

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Holiday brunch

Earlier in December, the lovely ladies of 39nineteen invited me and a few of my blogger gal pals to a Style Chat brunch at the Neiman Marcus Rotunda. The giant Christmas tree in the center, twinkly lights and delicious mimosas and food made for the perfect setting to catch up with friends and also meet …

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Holiday sweater nails

Merry Christmas Eve day, everyone! I’ve added some holiday cheer to my nails thanks to Top Coat and their new pop-up nail studio at the Crocker Galleria. To say this was my favorite nail studio experience ever would be a total understatement. I was amazed by all their fabulous designs and talented nail artists! Each …

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Monterey and Point Lobos

Sharing some photos from our trip to Monterey last month. We went on a whale watching adventure, ate tons of seafood and hiked up at Point Lobos. It was so nice to relax just the two of us—no laptops, no blogging.  [above] Big jellyfish! [below] It was a little bit chilly and windy on our …

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SHUCK!

A few weeks ago we got my family and my boyfriend’s family together for some oyster shucking up at Hog Island. It’s an oyster farm about an hour and a half north of San Francisco, where you can buy fresh oysters by the dozen and shuck them yourselves. They’re so fresh and insanely delicious, whether …

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November, Instagrammed

Holy guacamole guys. It’s midway through December and this month has been so busy that I completely forgot to do my monthly Insta-diary post. Whoops. So, here’s November, Instagrammed, a full two weeks late. Captions read top to bottom, left to right. Find me on instagram, here.  Omied and I spent a relaxing weekend together …

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Stocking stuffers

1 ~ Kate Spade Wine Bottle Stoppers ($35) 2 ~ Kate Spade Eat Cake Mug ($20) 3 ~ ASOS Plaid Scarf ($80) 4 ~ Sugar Paper Confetti Notecards ($18) 5 ~ Urban Decay Naked3 ($52) 6 ~ Betsey Johnson iPhone Case ($20) 7 ~ Deborah Lippmann Nail Polish Blue // Red ($19) 8 ~ Urban Outfitters …

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{Faux} leather on leather

When I spied these faux leather leggings at UNIQLO, I nearly did backflips in the store. I love their jeggings and I know that they fit me perfectly, and I’ve been looking for a pair of faux leather leggings, but it’s so hard to find the right fit! I’ve seen a lot of bloggers lately …

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Ugly sweater party

1 ~ Boohoo elf sweater (Now out of stock. Try this candy cane sweater.) 2 ~ Boohoo polar bear sweater (Now out of stock. Try this penguin sweater.) 3 ~ Amazon Aztec Penguin sweater 4 ~ Boohoo Merry Christmas ya Filthy Animal sweater 5 ~ Target kitty sweater 6 ~ Target Light it up sweater 7 ~ Amazon …

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Leather lining

I love outfits that are chic and also really comfortable, especially during cozy fall weather. Fashionable leggings are a key part of such an outfit (I’m sorry but jeans will just never be as comfortable) and RUNE NYC is my new favorite place to find leggings that are more stylish and less gym-wear. I came …

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