Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
Holy guacamole guys. It’s midway through December and this month has been so busy that I completely forgot to do my monthly Insta-diary post. Whoops. So, here’s November, Instagrammed, a full two weeks late. Captions read top to bottom, left to right. Find me on instagram, here.
Omied and I spent a relaxing weekend together in Monterey.
Nat-Geo style on our whale watching trip. I freaking love whales!
Hiking at Point Lobos.
Enjoying Bloody Marys by the bay.
Creamiest clam chowder evs at Fisherman’s Grotto.
Cioppino at our favorite restaurant in Monterey, Monterey Fish House.
We may have gotten two or three of these fall treats.
Cool sand art in the Mission.
Niners game at the stick on a beautiful day.
Cutie patootie bday card that looks good enough to eat, from my Aunt and Uncle.
Happy after eating tons of oysters with family.
Chilly but beautiful day up at Hog Island.
Hello lover! New Jimmy’s. #treatyoself
Playing with holiday red lipsticks.
Bat Kid in SF!!
Running some errands in downtown Berkeley. So cute this time of year.
What does the fox say? Love these sparkly earrings c/o Fossil!
Sooo many appetizers.
Pumpkin pie’s in the oven.
Pie for breakfast the next day is a perfectly balanced meal.