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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Holiday sparkle with shopstyle

Today’s post is a fun collab I did with ShopStyle, who’s just launched their new site. As part of their campaign, bloggers created a lay-down style shoot. The theme for mine is holiday sparkle, because I love me some glitz during the holidays! I had so much fun pulling all my favorite sparkly pieces from …

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Snakeskin

Almost a year ago, I did a post with Robin’s Jean and talked about their general bad-assery. I’m excited to be collaborating with them again on the blog today, donning these wild snakeskin printed jeans. Since these pants make a statement on their own, I kept the rest of the pieces simple, but edgy, with over-the-knee …

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Men’s holiday gift guide

I’ve got Christmas shopping for my boyfriend on the brain, and I thought I’d put together a gift guide of what I’m eyeing this year. When I finished, I realized every item was either booze or health related, which is admittedly a little odd, but hey, they still make for great gifts! 1 ~ Jawbone: UP by …

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Little purple riding hood

I’ve been getting into a new workout routine and taking advantage of the evening fitness classes at Google. On any given weeknight you can find me doing kick boxing, barre method, pilates, spin class or weight lifting. I love the variety because it keeps me engaged and looking forward to the next class. The other …

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Fall edge

  Sweater ~ Mango Jeans ~ Charlotte Russe Socks ~ Hanna Anderson Boots ~ Urban Outfitters Bag ~ Asos Earrings ~ Max & Chloe With the dark colors, moody prints, and bold makeup looks that inevitably start to crop up once the first leaf of autumn falls, I often find myself wanting to add a …

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Equestrian

This is a sponsored post written by me on behalf of Ariat.   All of a sudden that beautiful Indian Summer weather is gone and there’s a bite to San Francisco’s breeze. As gloomy and drizzly as this week has been, I’m welcoming the change in the weather because it means I can bundle up …

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Corduroy Bear

A few snaps from the hotel in Monterey before we went out for lunch and a stroll along the wharf. I love these corduroy leggings—they’re so soft and comfortable, and a great burgundy color for fall. The sweater and statement necklace add a little bit of brightness to the look. Want to add a pop …

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The Delightful Azil Boutique featured by popular San Francisco fashion and travel blogger, What The Fab

The Delightful Azil Boutique

The dainty jewelry trend is one of my favorites this year. I love it because it’s easy to layer tons of dainty necklaces, bracelets and rings in one outfit, and it pretty much always looks fab. Mixed metals? Sure. Multiple rings adorning your fingers and knuckles? Go for it. It’s hard to go wrong with …

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Nautical

We snapped these photos before we went out on our whale watching trip a couple weekends ago in Monterey. Even though we got pretty cold and wet, we had an awesome trip and saw tons of tons of risso dolphins, hundreds of sea lions, and dozens of humpback whales. We saw several breaches and one …

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Seattle

A couple weeks ago I posted about the amazing Chihuly Garden & Glass exhibit, and today I’m sharing a few more photos from our Seattle trip! [above] A common question in the Olympic Sculpture Park: “Is that art, or can I sit on it?” [above] Mom and dad holding hands while strolling through the sculpture …

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