Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
Last summer I shared a series of outfit posts from shoots in Nicole’s warehouse, located in the Fashion District of LA. In fact, one of my favorite outfit shoots ever came from one of my LA visits with her.
Nicole—talented and creative videographer/photographer that she is—recently made a fun video from the footage and shots of one of our photoshoot days. Our friend Allison also joined in on the photoshoot fun. I love this video that Nicole made, not just because it’s fun and sweet, but because I’ll treasure it forever. I mean really, how often do you get to do a fashion shoot in a beautiful LA warehouse with two of your bestest friends in the whole wide world?