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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Holly Jolly Christmas

They just put up the giant Christmas tree at Union Square and I’m getting so excited for the holidays! Visions of sugar plums are totally dancing in my head and I can’t wait to start picking out gifts for my family and friends. My sister and I have a tradition where we open each other’s …

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Fall Decor

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #LoveAmericanHome #cbias #CollectiveBias   I’ve really been enjoying the crisp fall weather we’ve been having and I can’t wait to relax and spend time with my fam this Thanksgiving! A lot of stores have already gotten rid of …

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October, Instagrammed

Basically everyone around me is flipping out that it’s freaking November, myself included. And while I can’t believe how fast this year has flown by, I’m loving the cozy fall weather we’ve been having, and I’m so excited that the holidays are just around the corner! Captions read clockwise, starting in the upper left. Follow …

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Finders Keepers

Hope you had a great pre-Halloween weekend! After being obsessed with Pokemon Go for a hot minute, we decided to dress up as Pikachu and Ash—Gotta catch ’em all! If you haven’t checked out the label Finders Keepers, you absolutely should! They have such interesting cuts and designs for tops, dresses and rompers. I love …

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Things to See in Barcelona

Today I’m sharing photos from our favorite city during our Spanish adventures—Barcelona! We loved this city for its beautiful architecture, delicious food and drinks, interesting history and warm people. I’m breaking down our full Barcelona travel itinerary, so you can get inspired if you’re traveling to Spain (I also posted a travel guide to Madrid …

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Nasty Woman

I think we can all agree that we’re thankful the debates are over and that this election will be over very soon too. I think we can also all agree that we’re thankful for SNL (and Alec Baldwin). I don’t think I can stomach another disgusting comment from the Trump clan (Apparently I should go …

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Little Black Birthday Dress

Happy Monday! My birthday was on Friday and we spent the whole weekend celebrating with family. We had dinner at The Firehouse Restaurant in Old Town Sacramento, which is where we got married last year and it brought back lots of happy memories. 🙂 I wore this pretty Rebecca Taylor dress and contrasted the delicate …

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All laced up

This is my last outfit shoot from Spain! I saved my favorite for last. 🙂 Not sure if you knew this, but apparently if you stay in Spain long enough you turn into the red lady dancing emoji. ? Before our trip, one of my coworkers asked if I had a mood board for my Spain outfits, …

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Swept Away

We shot these photos during our first evening in Mallorca, when we were blown away by this little island’s beautiful Mediterranean coast. I’m in love with this maxi dress‘ print and pretty pleated fabric! If you buy it, I’d recommend getting the petite and sizing up, as the regular is very long. I’m 5’6″ and …

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Mermaid

All of the beaches on Mallorca are stunningly beautiful, but one of our favorites was Cala Varques. This tiny, white sand beach sat in between cliffs and caves, and you had to walk about 30 minutes from the main road to get to this secluded spot. But it was so worth it! There were a …

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