Skip to Content

Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Put a Bow on it

The last couple weeks have been filled with lots of holiday parties, dinners and events, making for a fun (but tiny bit hectic) December. I wore this outfit to a holiday event with Campari at The Archery, which is a gorgeous co-working space in the Mission. With all the holiday party hopping we’ve been doing, …

Read More about Put a Bow on it

Holiday Party Dress

This weekend was our holiday party at Levi’s Stadium, and I was so excited to wear this beautiful Marchesa dress! The sheer top/back and the gorgeous sleeves were my favorite details. Since the dress did have a sheer top and back, I didn’t want to wear a bra and have the straps showing through. Instead, …

Read More about Holiday Party Dress

Nutella Cake

With holiday parties and get togethers in full swing, I thought it’d be the perfect time to share a delicious cake recipe. My mom is cute and always likes to bake a homemade cake for my birthday, and asked me what I was craving this year. We had just gotten back from our Spain trip …

Read More about Nutella Cake

In the Trenches

Back on that daily grind today. Here’s a fall look I wore while running errands a couple weeks ago. A light trench coat looks sharp and is easy to throw on and go, and over-the-knee boots add a chicness factor to any look. Have a great week! Slate & Willow Trench Coat // Zara Top …

Read More about In the Trenches

November, Instagrammed

I’m finding it hard to believe that it’s December and 2016 is about to come to a close! With the election and a bit of travel for work and for Thanksgiving, last month was a bit of a blur. But now I’m looking forward to enjoying the holiday season! Captions read clockwise, starting in the …

Read More about November, Instagrammed

WinterFest

Hope you had a wonderful Thanksgiving! We rounded out our Thanksgiving holiday weekend with a trip to California Great America’s WinterFest Sunday evening with friends. I hadn’t been to Great America in over a decade—Omied took me there on one of our first dates—and we had such a fun night! I shot these outfit photos …

Read More about WinterFest

Pumpkin Chocolate Chip Muffins

Wondering what to do with the left over pumpkin puree you have in the fridge after making pumpkin pie for Thanksgiving? These pumpkin muffins with chocolate chips are super easy to whip up (since you probably don’t feel like an elaborate recipe after cooking up a storm for Thanksgiving) and a total crowd pleaser. Grab …

Read More about Pumpkin Chocolate Chip Muffins

Napa Day Trip

We decided to take a little day trip up to Napa a few weeks ago and it was lovely! We started at VGS (which I was amused to find out stands for “Very Good Shit,”) for a food and wine pairing, made our way to Bouchon for a decadent lunch that consisted of pot de …

Read More about Napa Day Trip

Joy

Omied and I sent out holiday cards last year as newlyweds, and I’m excited to keep this new little tradition going this year. This holiday season, I made our cards using Tiny Prints, and I love how they turned out! They have so many different designs and styles to choose from, and when I saw the …

Read More about Joy

Holiday Cheese Board

Big thanks to Dean and DeLuca for sponsoring this post. As per ushe, the content and opinions expressed here are my own. This holiday season, I’m teaming up with Dean & DeLuca to create one of my favorite entertaining spreads—a cheese board! Cheese boards are one of my favorite things to bring to a holiday …

Read More about Holiday Cheese Board