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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Maui Travel Video by popular San Francisco travel blogger What The Fab

Maui Travel Video

During my trip to Maui at the beginning of the year, I thought it would be fun to shoot a little Maui travel video. I made it short and snappy, just sharing the highlights of the trip, and shot it all on my Google Pixel phone and GoPro Hero 3. I’m also including a list …

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Cheers

Okayyyy let’s talk about this one-shouldered Cynthia Rowley jumpsuit!! I want to wear it everywhere, all the time. It’s soo comfortable and flattering, and the ruffles are the perfect feminine touch. I wore this outfit to a wine tasting event last week, and contrasted the girly ruffles with this more boxy, structured BCBG jacket (aren’t …

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Hydra

We finally had a break in the rain and a sun shiny Saturday, so I pulled out this super cute and comfortable jumpsuit that I got on sale at Uniqlo for $20 (yes, twenty!) that I’ve been waiting to wear. It’s a three day weekend for me and while I have a ton on my …

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Postcards from Maui

Aloha! Sharing a few photos from Maui along with a couple recs and tips. I’m also working on a Maui travel video that I can’t wait to share with you next week! Nakalele blowhole is a fun stop. While it’s steep, it’s not too difficult to hike down to. I’ve seen the Maui heart shaped …

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Gazebo

I’m back from Maui and while I’ve swapped beautiful 78 degree weather for drizzly San Francisco, it’s still nice to be home. I’m sorting through and editing some photos and video from the trip (I’m making my first travel video!) that I’ll be sharing soon. These photos were shot next to Gazebo Restaurant in Napili, …

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New Years in Maui

I hope your 2017 has been off to a great start! I wore this pretty blue dress for New Years Eve in Maui. My sister and I grabbed a drink (piña coladas are my absolute favorite) and watched the sunset at the Hyatt, and then had dinner with our parents and watched the fireworks. It …

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December, Instagrammed

Hard to believe that today’s the first day of 2017! Anyone else feel like they just got used to writing /16 on all their dates? Here’s a quick look at the last month of 2016. Captions read clockwise, starting in the upper left. Follow along on Instagram, @wtfab. Our new favorite Korean BBQ spot in Japan …

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Goodbye 2016

Google’s Year in Search video always makes me cry, but this year’s video made me freaking bawl. I don’t think anyone is denying that 2016 was a rough year for the world. We’re all aware of the terrible things that have happened, and this awareness has made us more engaged. I’ve seen it in friends, …

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Temperley London

I always experience a little bit of post-Christmas blues after the holidays. There’s so much anticipation leading up to Christmas and all of a sudden it’s over, the lights and the trees come down and Christmas music is no longer cute. So here’s one last festive outfit post before we set our sights towards 2017 …

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Eggnog Pancakes

  Sometimes I just have these brilliant ideas, like when I swap out milk for eggnog in a pancake recipe to make the most delicious eggnog pancakes ever. These came out like thick, fluffy eggnog cakes and I’d highly recommend using your leftover eggnog for these as part of your day after Christmas breakfast. There’s …

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EuroTrip Planning

This post was sponsored by AT-A-GLANCE as part of an Influencer Activation for Influence Central and all opinions expressed in my post are my own. I’ve been bursting at the seams to share some exciting news on here, and now that everything’s all official I finally can! Come February and March 2017, I’m off to …

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Velvet Crush

Happy (almost) holidays! I wore this outfit for a busy day of holiday shopping in the city this past weekend. It was a super chilly day (well, chilly for San Francisco ;)) so we stopped in a really cute Asian comfort food restaurant in the Mission called Spice Jar—yummy ramen on a cold San Francisco …

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