Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
If you happened to have woken up this morning thinking, “Halloween is just around the corner and I need a goofy DIY tutorial of how I can turn an old hoodie into a costume,” I’ve got you covered. Sharing this silly video I shot with Mode (RIP :/) last year. Happy Halloween! What are you dressing up as this year?