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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

May, Instagrammed

Oh hello, June. I’m totally not weirded out that you’re here. May included lots of travels, including Portland (for a bachelorette), Canada (for work), and Kauai (for fun!). I’ll be writing up a travel guide for a bachelorette weekend in Portland as well as a travel guide for Kauai soon. But in the meantime, captions …

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Rejuvenation

I’m back in SF after a great vacay in Kauai (lots of pics on Instagram, @wtfab) and I can’t wait to go through all our pics and write up a travel guide to share on the blog! I’ve been traveling a lot this month (but what else is new) and it’s always so hard (read: impossible) …

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Scotland Travel Video

While I was in the UK I did a long weekend trip to Scotland with Omied and my little sister, Hanae. We absolutely loved it, and the trip left us wanting more and talking about visiting again some day soon. Here’s a little video from our adventures there. And if you’re planning a trip to …

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Papaya Sunrise

Aloha from Kauai! I’m on vacation in the beautiful Garden Island this week and created this easy breezy Hawaiian vacay look in partnership with Foster Grant Sunglasses. They have so many on-trend sunglasses and they’re all super affordably priced. Color-tinted aviators are really popular and perfect for a tropical vacation, so I wanted to put …

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Sunday Funday

Flamingos make everything more fun, amirite? Last weekend before I headed out on a biz trip to Canada Omied and I had a little Sunday Funday date day in the city together. I’d been dying to check out a new Cuban place in the Mission, which is officially the most ‘grammed new place in SF …

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American in Paris

During this last quick trip to Paris, I wondered if the City of Lights might be a little less magical now that I’ve had the chance to visit it a few times. Guess what? It wasn’t. Turns out my heart still goes aflutter walking around this beautiful city, admiring its stunning architecture and soaking up …

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Union Street

Happy Sunday! It’s been a little chilly in SF but bright and sunny, so I really can’t complain. Today I’m partnering with ONvocal to share these new headphones with you guys. You can connect them via bluetooth with your phone or Alexa (if you’re fancy like that) and use voice commands as you normally would …

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Tea Time at The Berkeley

While we were in London I wanted to be sure to experience high tea. As I quickly found out, Londoners take their tea very seriously, and all the popular spots are booked out a month or two in advance for weekend reservations. I quickly jumped on some rezzies for Prêt-à-Portea at The Berkeley hotel. The …

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Bluebells

I picked up this cute little coat at a boutique in Copenhagen called Soda and this Kate Spade bag was my go-to purse in Europe. During our trip to Copenhagen we took a day to go a bit outside of the city and visit the Louisiana Museum of Modern Art. The space is really beautiful and of course …

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Free to Move

Last week I had the super fun opportunity to join lululemon for a sweaty workout party at Barry’s Bootcamp to celebrate the launch of their very special, new Enlite Bra. Ladies, this sports bra is the dream. Most “supportive” sports bras are really just mashing your girls down like duct tape. Not cute, and more …

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April, Instagrammed

I know I’m not the only one who is in deep and utter shock that it’s May already. 2017, you are out of control. This month was spent catching up with family and friends and adjusting being back in the States after two months abroad. It’s so nice to be home, but I’m already watching …

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Arthur’s Seat

While we were in Edinburgh we did a little hike up to Arthur’s Seat. The views are beautiful and it’s not too strenuous of a hike…which is basically my favorite kind of hike. In case you missed it, I shared a whole Edinburgh, Scotland travel guide post with lots of pics last week.  P.S. Loving …

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