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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Heavenly

We spent this past weekend in South Lake Tahoe for a friend’s weekend and it was so much fun! It might sound crazy, but sometimes I forget just how beautiful Tahoe is during the summer and it was nice to be reminded. Our quick trip has me wanting to plan another one soon and thinking …

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How to Work Full Time and Blog by popular San Francisco blogger What The Fab

How to Work Full Time and Blog

The most common question I receive about WTFab is, “How do you manage to work fulltime and blog?” Honestly, it’s not easy, and it’s not all perfectly ‘grammed macarons on WTFab and free massages at Google (although there are plenty of those wonderful things too). I love my job at Google because I work with …

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Pink lace

Omied and I shot these photos on one of those extremely windy days in SF where you just have to accept that 90% of your photos will look insane with hair in your face and mouth, and if you’re lucky there will be a few useable ones in there! I recently picked up this gorgeous …

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Lei’d

Every time I go to Hawaii, I wonder why I don’t just live there already. That island lifestyle just suits me. 😉 Another thing that apparently suits me is elephant pants. I love the fun print on these pants and the flattering high waist. Shoutout to my sister Hanae for shooting these photos while we …

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In Lahaina

“In lahaina, the sugar kane grow, In lahaina, the living is slow…” I’m back from Maui and missing it so much already! I wore this outfit for a warm afternoon when my sister and I went to Lahaina for an early happy hour and souvenir shopping. As I’m sure you’ve noticed, off-the-shoulder is a huge …

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Swirl

Nothing like a little day trip to Napa for some wine tasting! I felt like the lace and silver swirls on this dress complemented all the sauv blanc swirling I was doing that day. 😉 Since wine country is one of our favorite destinations for a quick get-away, I’m planning on writing up some travel …

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Pink Petals

I recently wore this outfit to my friend’s baby shower. Even though my friend is having a boy, I wore this pink petal printed Monique Lhullier dress because in my opinion, you can still wear pink to a boy baby shower! This dress is so pretty and feminine, and I was looking for a special …

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Portland Bachelorette Party

We had so much fun at my girlfriend Liz’s bachelorette party in Portland Oregon! I’d never been to Portland before so I was really excited to check out a new city. Portland is super green and beautiful and the perfect spot for a bachelorette party (I mean, it’s known for having the most breweries and …

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Pretty in Pink

I’m pretty sure this is the last outfit that I shot while I was in Europe earlier this year, although you never know. I shot so much content while I was traveling, something that I forgot about could definitely pop up on an SD card any time. My friend Jen and I stumbled upon this adorably …

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Chandon Squad

Earlier this spring we spent a day in Napa with my cousins and their hubbies. We lucked out and even though it had been raining that week, the Saturday that we spent in wine country was nothing but sunshine. So clearly, a brightly colored off-the-shoulder top was in order for the occasion. After a few …

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Island Fever

Sharing another outfit from Kauai today! I wore this fun ruffled top when we went to get drinks at the terrace at the gorgeous Kauai Hyatt. It’s a stunning setting with beautiful views, and they also have hula dancing every night. Plus their coconut smoothies are to die for. A little trick for an off-the-shoulder …

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