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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

The Gwen Hotel Chicago

When we were in downtown Chicago a few weeks ago we stayed at The Gwen Hotel on 521 North Rush Street, which is part of Starwood’s Luxury Collection Hotels, Michigan Avenue Chicago. We absolutely loved this hotel and it turned out to be in the ideal location, just off of Magnificent Mile…I really appreciated it …

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White and Black

I am absolutely loving feminine dresses by Alexis right now! I wore this stunning lace dress for drinks at our gorgeous hotel, The Gwen. We popped over to the rooftop bar, Upstairs at The Gwen to grab drinks, have a snack, and enjoy the beautiful weather. It’s the perfect place to have drinks before heading out …

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Cherry on top

We got back from Chicago last week and oh em gee did we love that city! Such a foodie town and we had so much fun trying all the things. I love this pretty Hunter Bell dress and all of its fun details, including black pom-poms on the straps, lace, and tiered layers. It’s the …

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Saltwater City

I’m sharing MiO in my life as part of a sponsored series for Socialstars™. Since I get to travel so much for work, occasionally I’ll tack on a vacation to the end of a work trip to do some sight seeing. Last month I was in Seattle for a work event, and afterwards I hopped …

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August, Instagrammed

I’m really not ready to kiss summer goodbye, but here we are at the beginning of September so I guess I’d better accept the impending fall. Does anyone else feel like it’s practically Christmas? Captions read clockwise, starting in the upper left. Follow along on Instagram, @wtfab. www.instagram.com/wtfab  Some ‘grams from the Yayoi Kusama Infinity Mirros exhibit …

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He(art)

I am pretty much dying over this Alexis Rustikan dress! The details are just beyond. I wore this burgundy number this weekend to a blogger brunch hosted by Sterling Forever where they previewed their gorgeous fall collection. My personal favorites included the through-the-ear arrow earrings that I’m wearing in this post, and their constellation necklaces, which …

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What to pack for Iceland featured by popular San Francisco fashion and travel blogger, What The Fab

What to pack for Iceland

    We had such an incredible adventure while visiting Iceland earlier this year and every time I hear that a friend, blogger or reader is heading to the land of fire and ice, I get so excited for them! I wrote up a full Iceland travel guide with tons of details on things to do …

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Laffy Taffy

I love how easy breezy this Tanya Taylor dress is, and it was perfect to wear for a little summer weekend getaway. We’re back from our long weekend trip to Vancouver and despite all the smoke and haze from the wildfires in Canada, we had a great time exploring the city. There were a lot …

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July, Instagrammed

It’s been a busy and fun-filled summer! Hard to believe it’s August already, and looking back on my July Instagram pics I can hardly believe I was in Maui just one month ago…vacation seems like it a long, long time ago. Captions read clockwise, starting in the upper left. Follow along on Insta, @wtfab.  Walks on …

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