Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
It’s been a busy and fun-filled summer! Hard to believe it’s August already, and looking back on my July Instagram pics I can hardly believe I was in Maui just one month ago…vacation seems like it a long, long time ago. Captions read clockwise, starting in the upper left. Follow along on Insta, @wtfab.
Walks on the beach in Wailea.
The most amazing sunset during our Maui trip!
Happiest hour of all in Hawaii.
Obsessed with this Becca swimsuit for summer, and it’s on sale!
Strolling through the beautiful jungle near Honalua Bay.
Let’s go to the beach!
Shout out to the girl who let me borrow her pineapple floatie. #IDidItForTheGram
Chasing honus is my favorite pass time.
Foodie adventures at Sauce.
Still dreaming about this crab roll from Sauce. Seriously so delicious!!
Patiently waiting for the Feastly pop-up dinner to start.
Favorite dish from Chef Tu’s Feastly pop-up. Steamed miyagi oysters with lime ponzu sauce.
Sumemr vibes in SF.
My coworker’s dog Benji is the cutest!
Moon pies at Media Noche.