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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Yes Way Rosé

Even though it’s been a bit drizzly in the Bay, I’m breaking out the florals for spring. I love this jacket because it’s floral and springy, but the red and black colors are bold and not overly girly. I wore this outfit last week when I had the super fun pleasure of attending the store …

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The Sky Garden

On one of our nights in London, I met up with Omied after work for drinks at The Sky Garden. The building itself sticks out in London’s skyline and looks a lot like a walkie talkie, and once you’re up at the top balcony where the Sky Garden is, the views of London are incredible. …

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Petit Déjeuner in Bed

Breakfast in bed is basically one of my favorite things about staying in a hotel. While I love the entire concept of breakfast in bed (I can eat the most important meal of the day and don’t have to leave my bed? Down.), Omied absolutely hates it. He says the idea of getting crumbs in our …

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LFW Day 3

Ok, the title for this post is really lame and boring but I’m jetlagged and le tired and couldn’t think of something witty so, forgive me? Don’t let the boring post title fool you, this was my favorite outfit that I wore during London Fashion Week. Sparkly black dress, duster coat, and bow heels? Yes, …

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March, Instagrammed

Hi beautiful spring and April! I just got home after two months in Europe and it was an incredible trip. I’m so grateful for all the adventures and new experiences we had, but it also feels wonderful to be back home in San Francisco (it also doesn’t hurt that SF greeted us with 72 degree …

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A Taste of Spitalfields

During our last night in London we got to experience something a little different than the usual dinner out in Soho. Have you heard of the new Airbnb Experiences? They’ve recently launched in a few cities like SF, London and Paris, and it’s a fun way to experience something in a new city, led by …

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Big Ben

What’s more iconically London than Big Ben? Maybe a classic cream trench coat. I didn’t own one before this trip, but you see them around at stores everywhere so it was easy to find one. They definitely make you look a bit more polished, and the belt pulls everything together, literally. 😉 Now my only …

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Marylebone

We shot these photos in one of the cutest neighborhoods in London, Marylebone. Which is as fun to say as it is adorable. We had a delicious brunch at The Providores and then wandered around the neighborhood for a bit. Even though it was a drizzly London day, I was comfy cozy in this soft cashmere …

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London Fashion Week outfit by popular San Francisco fashion blogger What The Fab

London Fashion Week Day 2

London Fashion Week Day 2 Here’s my outfit from the second day of London Fashion Week! (Day 1 outfit is here) I have been in love with this duster coat that I picked up in London at Topshop. It’s a very light blush color and so warm and soft. Sadly it is out of stock, …

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