Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
Hi beautiful spring and April! I just got home after two months in Europe and it was an incredible trip. I’m so grateful for all the adventures and new experiences we had, but it also feels wonderful to be back home in San Francisco (it also doesn’t hurt that SF greeted us with 72 degree weather and sunshine). We took over 7,000 photos in Europe and I can’t wait to sort and edit them and share them in the form of travel guides! In the meantime, here’s a look at everything from Insta in March, during which I spent time in Dublin (full Dublin travel post here), London, Paris, Iceland and Copenhagen. Captions read clockwise, starting in the upper left. Follow along on Instagram, @wtfab.
Paid a visit to St. Patrick’s Cathedral in Dublin.
High tea at The Shelbourne.
I’m not a beer fan but I had to do the Guinness tour because you know, when in Dublin.
Toured Dublin’s old jail Kilmainham Gaol. It was super depressing but also really interesting.
I was so happy when Omied finally arrived in London! I’d been traveling for a month without him before he got to Europe.
Mystical vibes at Stonehenge.
Do So Huh’s Passage/s exhibit was so cool.
Visiting the Scottish Highlands. I didn’t know just how beautiful they are!
Making a quick phone call.
Rainy days in the UK.
Admiring the Highlands in Scotland.
Loch Ness and a very old castle on the cliffside.
Hiked up to Arthur’s Seat and it was crazy windy.
I can’t even describe how excited I was to see hairy coos!! They’re so cute.
Views from the 40th floor, at Duck and Waffle.
Legit obsessed with the views from Duck and Waffle so we came back a second night.
Strolling through one of London’s adorable neighborhoods, Marylebone.
Fun lights on Carnaby Street.
Smooches for my love on the Thames.
Blooms in London.
So fun having my sister visit London for a bit!
The craziest dessert from Milk.
Dizzying details at Westminster Abbey.
Hopped over to Paris and first things first, got some French onion soup and foie gras.
Beautiful blooms in Pa-ree.
Wine and pate with my love by the Eiffel Tower. What could be better?
Loved this cute carousel in front of Hotel de Ville.
Wall art next to the Pompidou.
Off to Iceland!
The Swiss Mochas in Iceland were out of control.
Views of Reykjavik from the church.
We couldn’t get over the constantly changing landscapes in Iceland. These mossy, snow covered lava rocks were so beautiful.
Obsessed with Icelandic horses!! They are so sweet and beautiful.
Gullfoss, the epic waterfall in Iceland on the Golden Circle.
We saw the Northern Lights, and it was freaking magical.
Man Crush Monday.
The Harpa in Reykjavik.
Seriously all heart eyes emoji over these gorgeous fellas.
We got lucky and saw the Northern Lights a second night!
Hiked to this hot spring up in the mountains and could not get over the views.
Exploring Copenhagen and all its cozyness.
This coffee though.
Round and around in the Round Tower.
Beautiful flowers in Copenhagen.
Everyone’s all getting ready for summer and posting their Whole30 diet pics, meanwhile I’m just stuffing my face with these insanely delicious Danishes. #noregrets