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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Summersalt Swimwear Review

Sharing an in-depth Summersalt swimwear review! Read on for everything I love (and don’t love) about this brand. With things slowly but surely opening back up and warmer weather on its way, I think we’re all ready for a tropical vacay. I saw a meme on IG recently that said, “Vaxxed and waxed and ready …

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Influencer contract template, by lifestyle blogger What The Fab

Episode #18: Everything You Need to Know About Influencer Contracts: What to Include & What to Look Out For

In this episode, we’re chatting all about influencer contracts! I’m sharing a Clubhouse chat with some of the ladies from Babes That Wander, where we discuss everything you need to know about influencer contracts, how to negotiate certain clauses, and how to protect yourself as a content creator.

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Timber Cove review, by travel blogger What The Fab

Timber Cove Resort

We just recently had a little weekend getaway to Timber Cove and it was so amazing just to get a change of scenery and be surrounded in beautiful nature! I saw an article recently about how one upside to the pandemic is that Californians are seeing more of California right now than they have before. …

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Episode #15: Women Supporting Women + Inner Confidence with Kara Harms from Whimsy Soul

In this episode, we’re chatting with Kara Harms all about women supporting women, finding inner confidence, and trusting your gut. Kara Harms is the founder behind Whimsy Soul, a lifestyle blog all about helping women find their everyday magic. She’s a business-savvy hustler, and one of my blogger besties.

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The best outdoor wine tasting in Napa, by travel blogger What The Fab

Best Outdoor Wine Tasting in Napa

I’m so excited to share this top 10 list of the best outdoor wine tasting in Napa, written by my friend Danielle of Danielle Gibson Events! Since we recently moved to Napa, I’ve been getting some inquiries from readers about whether it’s “worth visiting” right now after the fires and with current Covid safety precautions. …

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Which enneagram type am I? by lifestyle blogger What The Fab

Episode #13: Which Enneagram Am I? How to Determine Your Type and Use it to Understand Yourself Better + Live Your Best Life, with Sarajane Case

We’re chatting with Sarajane Case all about the enneagram today! Sarajane is an enneagream expert, author, speaker, and podcaster. She’s the creator of the wildly popular Instagram account @enneagramandcoffee, now @sarajanecase, with over half a million followers.

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