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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Winter Style for the Holidays

I’ve been traveling most of December, but on the few days I’ve been home I like to squeeze in some holiday festivities in between trips by enjoying downtown Napa, and drinking hot chocolate while going around to all the houses that get decked out with lights. It’s so nice seeing more of the holiday spirit …

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