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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

On the Nice List

The holiday season is officially here and I couldn’t be happier. This year I’m doing something a little different—I’ve decided to spend the holidays traveling through Costa Rica and Panama with Omied! Since I’ll be traveling this year, I’m so thankful that I can knock everything off my list in one go shopping with Walmart. …

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Winter Holiday Outfit

With the holidays and winter weather approaching, there’s no better time to snag some cute AF coats and sweater dresses. I picked out some super cute winter pieces with Walmart Fashion that will shock you—they’re that good. This color block faux fur coat was my favorite part of my outfit. It feels super soft and …

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