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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Easy Holiday Entertaining

When it comes to holiday entertaining, I love a shortcut to make things easier on myself. Charcuterie boards and bubbles are my go-to for appetizers, because they’re quick to put together, beautiful, and such a crowd pleaser!  Literally everything I’m serving up here, from the glassware, to the charcuterie board goodies, to the actual serving …

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Holiday Cheer with Aera

It’s that time of the year! Aera just launched their limited-edition holiday scents. So now my whole house not only looks festive, but it smells festive too, which is just the best.  I’ve been using the full-size Aera smart diffuser in my house in different rooms over the last year, and it’s become an essential …

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Holiday Gift Ideas

The holidays can be kind of a hectic and crazy time, but I’m just so glad we can celebrate in a more normal way this year and hug our friends and fam!  My travel schedule is especially nuts for the rest of the year, which I’m also super excited for but it’s definitely making me …

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