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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Golden

Last weekend we went to a wedding and I got to dress up in this beautiful, shimmery gold Sachin & Babi dress. The fabric was just gorgeous and the Ciner statement necklace was the perfect added touch of sparkle, which brightened up the gloomy and rainy day. Sachin & Babi Dress (c/o) Rent The Runway // …

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Croque Madame Recipe

We’ve been missing our French honeymoon, so we decided to have some friends over and made one of our favorite brunch dishes that we had in the city of lights—Croque Madame. They’re actually pretty easy to make—and all the better when your friend brings homemade bread. Oh, and what’s the difference between croque monsieur and croque …

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Bridal Skincare Regimen

Today I’m sharing a few of my favorite products that I incorporated into my bridal skincare beauty regimen in the year leading up to our wedding. Whether you’re a bride-to-be or just looking to up your skincare game, I hope you find some gems in here! Clarisonic // The PMD // Organic Mineral Peel // …

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Poker Face

Today is my handsome hubby’s outfit post debut on the blog! Usually he’s the one behind the lens taking my photos, but for this occasion I coerced him into swapping our usual roles for a fun project. I think the funniest/best part was when it took him all of 15 minutes to put together his …

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Closet Cleanout

One of my goals for the start of 2016 was to have a lighter apartment to go along with a fresh new year. Omied and I did a huge purge where we went through every corner of our apartment, with particular focus on our closets (ok, it was mostly me purging my sides of our …

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Winter Wonderland

After Christmas we went up to Tahoe to spend the weekend with Omied’s family in a cabin by Zephyr Cove. The snow was so fluffy and pretty and the lake was freezing over. Here are a few snaps from our weekend in a winter wonderland!     Planning a trip to Tahoe? Don’t miss all of …

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Houndstooth

I wore this outfit on a gloomy San Francisco day this weekend and added this sparkly statement necklace from Victoria Emerson to brighten things up a bit. I’ve gotten so many compliments on this necklace, from strangers on BART to coworkers over video conference. Hope you guys liked the cinemagraph in today’s post! It’s the …

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December, Instagrammed

The last month of 2015 was filled with family, friends and holiday parties—just as it should be! Captions read clockwise, starting in the upper left. Follow along on Instagram: @wtfab. A video posted by WTFab?by Elise (@wtfab) on Dec 3, 2015 at 6:46pm PST We got our wedding video back and couldn’t have been happier with …

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Hello 2016

Hope everyone had a fun and safe New Year’s Eve! 2015 was such a whirlwind. Between wedding planning, starting a new job at the beginning of the year, traveling and blogging, this year started and ended with the blink of an eye. Before I set my sights on 2016 and what’s to come, I wanted …

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Oversized

Happy (almost) New Year everyone!! I wore this outfit while Omied and I were running some pre-New Years festivities errands in downtown. This winter, there were two items I was looking to add to my wardrobe: Grey over-the-knee boots and a big, cozy wool cape. I was super excited when I finally found these Steve …

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South of France

Last week I shared photos from the Paris leg of our honeymoon, and today I’m happy to share some snaps from Nice and the South of France. Between the sweeping views from our Airbnb’s balcony, the beautiful little towns we visited, and the thirteen course meal we had at Mirazur (best meal of my life!), we …

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