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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Paris

Today I’m finally sharing some photos from our honeymoon in France! We took over 3,000 pictures during our three week trip, so it took a little while to sort through them. It’s a long post, and it was so hard to narrow down the photos, since every little street you turn onto is so charming …

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Holiday Style

Holiday parties have been in full swing the last couple weeks and I’m so ready to enjoy Christmas with my family and boo! I wore this look to Omied’s company’s holiday party/dinner at The Cavalier in SF (how fun is the sparkly eyeliner I’m wearing from Urban Decay? I’m obsessed!). We’ve been attending so many holiday …

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Warm holiday cocktail

I love a good, warm cocktail. Give me a hot toddy or some mulled wine by the fire and I’m a happy camper (except not literally because I hate camping). I made this warm holiday cocktail recently (let’s call it a spiked mulled cider), and it was delicious! And super easy to make. Enjoy! Ingredients: 4 …

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Fog City

I shot this dressy workwear look in between bouts of pouring rain in the city. I’ve recently moved from Google’s South Bay campus to our San Francisco office, and the lack of a two hour morning commute has been life changing. After two years, I’d forgotten just how much I loved working in the city. …

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Beaded

For my girlfriend’s bachelorette party, we rented a gorgeous house in the Haight, filled it with a dozen girls and had an amazing weekend. I wore this pretty beaded dress for our first night out, which included a visit to Aunt Charlie’s. (If you don’t know what Aunt Charlie’s is, just go.) The beading makes …

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Blushing

 I absolutely loved wearing this pretty blush Marchesa gown for my friend’s wedding a couple months ago. She had her bridesmaids all pick out long dresses in either blush or champagne, and the colors and looks all came together beautifully. This particular dress caught my eye for its detailed lace pattern and beading/sequins. It was …

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Playoffs

We went up to the foothills of Sacramento to spend Thanksgiving with our families, and it was SO cold while we were there! Mind you I’m from California, so cold is a relative term and any seasoned east coasters would probably laugh at me, but I was freezing my tooshie off in the 40 – …

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Our Wedding Video! 9.12.15

Ahhhh I’m so happy to share our wedding video today!! We were so lucky to have f8studio capture what turned out to be the dreamiest day ever. Corey and Lila are a (soon to be) husband and wife team, and we totally fell in love with them when we first met them. They’re the sweetest couple …

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Monaco

We’ve finally gotten through all the outfit photos we shot during our honeymoon! You can view them all here. This last one is from a day spent in Monaco, exploring all the opulence its casino and beaches had to offer. I’d been waiting for an opportunity to wear this fun, bright Lilly Pulitzer romper and …

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November, Instagrammed

Who else is totally not ready to accept the fact that it’s December and we’re officially in the last month of the year? I literally can’t even. Captions read clockwise, starting with the top left corner. You can also follow along on Instagram, here. Made a trip up to wine country. [insert multiple wine glass …

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Beauty Stocking Stuffers

Happy almost December! Now that it’s officially the holiday shopping season, I’m sharing a few new beauty products I’ve discovered that would make the perfect stocking stuffers. What I love about these products is that they’re a little more unique and unexpected than your typical lipstick or eyeshadows… 1. Contour Palette – All the shades you …

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White Elephant

I always find shopping for office white elephant holiday gift exchanges to be a little difficult. You’re trying to find something that a wide range of people would enjoy (it’s super awkward if you’re responsible for the dud gift that no one wants), and there’s usually something like a ten dollar limit on the gift. …

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