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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

The best wineries in Healdsburg, by travel blogger What The Fab

The Best Wineries in Healdsburg

Living in San Francisco, we’re #blessed with close proximity to some of the world’s best wine country regions. While Napa is, of course, a super popular destination that everyone’s heard of, Healdsburg is a bit of a gem that not as many people know about, but it just might be my favorite. Today I’m sharing …

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The Riddler SF, a champagne bar in San Francisco

The Riddler SF

Champagne bars are fancy and fun. Every town needs one, and after visiting The Riddler in San Francisco, you can’t convince me otherwise. The Riddler SF is the cutest champagne bar, situated in Hayes Valley. Their branding is so on-point and everything is equal parts chic and cheeky, which is such a fun combo. From …

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January, Instagrammed

January was such a long month, but I felt like I really was able to take the time to set myself up for a successful 2020 and got a lot done in Jan. I’m feeling ready to hop into February! Find me on Insta, @wtfab. A couple travel throwback pics from Costa Rica. Love this …

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December, Instagrammed

Hard to believe it’s 2020, amirite? December went by in the blink of an eye between the busiest time of year for my blog, a trip to Costa Rica with my fam, and of course the holidays. Find me on Insta, @wtfab. Also! I’m trying to be better about linking things on the LikeToKnowIt App. …

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