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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Summer Swimwear with Target

Summer is in full swing and I think after the year we’ve all had, we deserve all of the tropical vacays and pool parties! I am more than here for it. I’m so excited to be heading to Maui this week! It’ll be Omied’s first flight since the panny, and I’m really looking forward to …

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Aera x The Laundress Collection

You know I love my Aera smart diffusers—we have them all over the house! And Aera is launching a new collection in collaboration with The Laundress that I’m so excited to tell you about.  If you’re not familiar with The Laundress, they have amazing fabric care products and their fragrances smell amazing. Their brand is …

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