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68: Today we’re chatting with the founders of COVRY, an inclusive eyewear brand with a focus on comfort and design. I’m personally obsessed with their Asian-fit sunglasses and have been wearing them all the time—it’s been a gamechanger!
Athina Wang and Florence Shin met in high school and have been close friends throughout their journey in the fashion industry. Frustrated by the lack of comfortable options for diverse face shapes, they teamed up to create an innovative approach to fit and design.
In our conversation, we chat about:
- How they identified and confirmed a need in the market (even though some told them their market would be too small)
- What goes into creating a product-based business? The journey from concept to actually launching product, plus some surprises along the way
- How they launched their Kickstarter campaign and the one thing that helped them make it a success and surpass their fundraising goal
We’d love it if you shared this episode! Snap a screenshot and tag us in an Insta story, @wtfab and @shopcovry.
Quick Links from the Episode:
Love this episode and looking for more? Listen to more What the Fab Podcast episode here!
Episode #67: My Journey with Therapy + Using Cognitive Behavioral Therapy to Deal with Worry
Episode #65: Top 5 Skincare Tools I’ve Tested Over the Years and Am Obsessed With
Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
