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69: Today we’re chatting with Erica Gatlin, an OG in the digital marketing space and my Talent Manager at TC Management Co. Erica has been working in influencer marketing since 2009, before “influencer” was even a term. From managing campaigns for Fortune 500 companies to starting her own influencer division within a Boston ad agency, to managing Talent, to heading up Brand Partnerships at a start-up, she’s seen it all in this industry.
If you’re a content creator, you’ve probably wondered at least once or twice lately, what’s going on with brands right now?? There’s a palpable shift that we’re all noticing and Erica and I chat about what we’re seeing and how to navigate this shift. We get into:
- Secret things brands don’t want you to know
- Trends that she sees happening in the influencer marketing industry that are cyclical
- Some of the surprising things we’re noticing in the industry right now, including new clauses and language to watch out for in your contracts
- Our hypotheses of why we’re seeing the shifts that are currently happening
I’d love it if you shared this episode! Snap a screenshot and tag me in an Insta Story (@wtfab) with your key takeaways.
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Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.