Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Spot-on Black Opium dupes, by beauty blogger What The Fab

7 Spot-On Black Opium Dupes

Love the smell of YSL Black Opium but don’t want to commit to a full bottle? Check out these 7 spot-on Black Opium dupes instead!

Top Cloud bed frame dupe picks, by home blogger What The Fab

Restoration Hardware Cloud Bed Frame Dupe: Top 7 Picks

If you love the Restoration Hardware Cloud bed but not the price, check out my picks for a Cloud bed frame dupe that won’t break the bank.

Autumn fall nails almond shape edition, by beauty blogger What The Fab

9 Ways to Get Autumn Fall Nails: Almond Shape Edition

When it comes to cute autumn fall nails, almond shape is the way to go, and these are my top 9 product recommendations for a timeless look.

The best lotion for crepey skin on arms and legs, by beauty blogger What The Fab

Best Lotion for Crepey Skin on Arms and Legs: My 8 Fav Products

Struggling with dry, wrinkled skin? Check out my picks for the best lotion for crepey skin on arms and legs.

SkinCeuticals Glycolic 10 Renew Overnight Review

Ready to level up your skincare game with the SkinCeuticals Glycolic 10 Renew Overnight cream? Read this review first for all the deets.

Naked Sundays Sunscreen: Your New BFF

Sharing a review of my favorite Naked Sundays sunscreen products including their best-selling SPF50+ Hydrating Glow Mist Top Up.

Mott & Bow Review: Your New Favorite Jeans

Interested in shopping at Mott & Bow? Sharing an honest Mott & Bow review including some of my favorite jeans!

Episode #69: The State of the Influencer Economy with Erica Gatlin

You can also listen on: Apple Podcasts | Spotify | Google Podcasts Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). 69: Today we’re chatting …

10 Best Hand Creams for Dry, Cracked Hands

Struggling with dry, cracked hands? Check out this list of the 10 best hand creams that will give you soft and nourished hands!

Florence Shin and Athena Wang of Covry sitting on gray steps wearing black and gray outfits.

Episode #68: From Concept to Product: How COVRY Is Changing the Game With Their Inclusive Eyewear

You can also listen on: Apple Podcasts | Spotify | Google Podcasts 68: Today we’re chatting with the founders of COVRY, an inclusive eyewear brand with a focus on comfort and design. I’m personally obsessed with their Asian-fit sunglasses and have been wearing them all the time—it’s been a gamechanger! Athina Wang and Florence Shin met in high school and have …

Perfect nude pink nails, by beauty blogger What The Fab

8 Products to Get Perfect Nude Pink Nails at Home

I’ve rounded up the 8 best polishes, lacquers, and press-on kits that will give you perfect nude pink nails at home.

6 Viral Beauty Products Actually Worth Trying

#BeautyTok is all over my For You Page, and I’m here for it! We love a good viral beauty product. I’ve discovered so many amazing beauty hacks, affordable dupes, and game-changing products. 🙌🏻 With so much content, it can be tough to tell what’s the real deal, which is why I’ve rounded up the TikTok …