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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Why do people cheat on people they love, by lifestyle blogger What the Fab.

9 Heartbreaking Reasons People Cheat, According to Real Cheaters

Why do people cheat on people they love? It seems illogical—being in a healthy, committed relationship requires staying faithful to another person. Yet, cheating happens, and if you’re the loyal partner being cheated on, it isn’t fun. When the internet was asked, “People who have cheated before, why did you do it?” former cheaters jumped …

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Offended mom refuses to leave her baby at home, by lifestyle blogger What the Fab.

“Your Baby is the Problem!” Mom Offended When Friends Tell Her the Honest Truth

A new baby will completely change someone’s life. Between new schedules and routines, parents often find themselves with less time to see friends. A group of friends was frustrated when their friend, a young mom, wouldn’t go anywhere without her six-month-old baby. Eventually, her friends stopped inviting her to hang out. When the mother found …

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Demanding bride requires bleached hair, by lifestyle blogger What the Fab.

Demanding Bride Insists Bridal Party Bleach Their Hair for the Wedding. Her Other Demands Are Almost Worse

It’s not uncommon for brides to have expectations for their bridesmaids, such as which dress they wear or who their makeup artist is on the big day, but one future wife took her demands too far. In this case, the bride demanded that her bridesmaids bleach their hair blonde and wear blue contacts—but that’s not …

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Most common addictions, by lifestyle blogger What the Fab

You Won’t Realize You Have One of These 15 Common Addictions Before It’s Too Late

The most common addictions in the world can be difficult to admit—you might not even realize you have one. While addictions like drug abuse and gambling can be obvious, others such as doomscrolling and drama are less obvious. When asked, “What is an addiction people might not realize they have?” the internet jumped in with …

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Stepmom bans her sick stepson from her house, by lifestyle blogger What the Fab

Stepmom Bans Her Sick Stepson From the House. His Dad Doesn’t Feel Like It’s Justified, but There’s a Catch

Co-parenting can be tricky, especially in blended families. In this case, however, one stepmom found the bright side of it. When her stepson got sick, the woman wanted to send him away to stay with his biological mother, using her husband’s first marriage to her advantage. After all, why keep a sick child around his …

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Wearing white to a wedding, by lifestyle blogger What the Fab.

Unfair Bride Disgusted When Her SIL Wore a White Blouse to Her Wedding. She Doesn’t Think She Did Anything Wrong

“Don’t wear white” is an age-old wedding rule, but one that comes with exceptions. For example, black-tie weddings require that men wear white dress shirts. Women might be able to get away with wearing a printed dress that has small accents of white rather than all-over solid color. One woman was left baffled after her …

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Leaving the resort during vacation, by travel blogger What the Fab.

Couple Travels Over 40 Hours and Refuses to Leave Their 5-Star Resort During Vacation. Here’s What Frequent Travelers Had to Say

While some like to adventure on vacation, others go away for rest and relaxation, choosing to stay at lavish accommodation. If being pampered by attentive service, luxurious spa treatments, and top-notch dining is what you’re seeking, there might not be much motivation to leave your hotel or resort during your trip. One individual took to …

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