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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Hotel Cerro San Luis Obispo, by travel blogger What The Fab

Hotel Cerro San Luis Obispo

Staying at Hotel Cerro San Luis Obispo means being in the heart of downtown, in this super chic boutique hotel. Seriously, the design aesthetic here is on point! I’ve been writing up a ton of travel guides to SLO after my recent central coast trip this summer, and I had to do a detailed hotel …

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Falling for Mom Jeans

You guys. I never thought I’d see the day, but I tried something other than skinny jeans for once and I’m loving these destructed mom jeans I got at Walmart! You’re also not going to believe the price point on these—$18!! I know, right? They are such great quality and the fit on these high-waisted …

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Fall in Napa

Now that we’re about to head into October, I’m finally feeling ready and excited for fall! One of the many things I’ve loved about moving from SF to Napa is experiencing actual seasons again—rather than moderate temps all the time with a dash of fog and occasionally some really random, hot days in the middle …

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