Skip to Content

What The Fab

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Wedding content creator in Napa

What The Fab Media – Wedding & Event Content Creation in Napa Valley and Beyond

I’ve been keeping a little secret from you guys, and I have some super exciting news to share—today I’m hard launching What The Fab Media! Behind the scenes, I’ve been doing content creation for weddings and events, and I’m thrilled to be putting my work out there and sharing it on my new site and socials …

Read More about What The Fab Media – Wedding & Event Content Creation in Napa Valley and Beyond
Travel-themed nursery, by lifestyle blogger What The Fab

Travel-Themed Nursery Reveal

I’m so excited to share our travel-themed nursery! When we were thinking about a theme for the nursery room, travel and adventure just seemed like such a great fit. We had so much fun putting together all the details for baby Roman’s room. We started working on it probably around the midway point of my …

Read More about Travel-Themed Nursery Reveal
DIY maternity shoot, by lifestyle blogger What The Fab

Maternity Photoshoot

Sharing photos today from our DIY maternity shoot! We had a couple of check-up appts last week and found out that Baby A may be coming a bit earlier than expected! He’s been measuring about a week ahead since the very beginning, and he’s currently positioned super low and looking ready to make his debut …

Read More about Maternity Photoshoot