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What The Fab

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Travel-themed nursery, by lifestyle blogger What The Fab

Travel-Themed Nursery Reveal

I’m so excited to share our travel-themed nursery! When we were thinking about a theme for the nursery room, travel and adventure just seemed like such a great fit. We had so much fun putting together all the details for baby Roman’s room. We started working on it probably around the midway point of my …

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DIY maternity shoot, by lifestyle blogger What The Fab

Maternity Photoshoot

Sharing photos today from our DIY maternity shoot! We had a couple of check-up appts last week and found out that Baby A may be coming a bit earlier than expected! He’s been measuring about a week ahead since the very beginning, and he’s currently positioned super low and looking ready to make his debut …

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