What The Fab

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

11 Things You Need to Put on Your Tokyo Itinerary

The neon Japanese capital is amazing! But there’s so much to see and do in the city that, for a first time trip, figuring out a Tokyo itinerary can seem overwhelming. So whether you’re a Tokyo first-timer, in the city for cherry blossom season (check out my Best Places to View Cherry Blossoms in Tokyo …