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Episode #61: Turning Lemons into Lemonade: Erika Altes’ Journey from Business/Friendship Breakup to Blogging Success

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turning a business and friendship breakup into blogging success erika altes

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61: We’re chatting with Erika Altes from @whiskeyandlace about her brand’s origin story—and the difficulties of losing a close friend in the process. I think we can all relate to going through a friendship breakup, but it’s not something that’s openly talked about and feels a bit taboo. Erika gets super open and vulnerable with us and shares: 

– Whiskey and Lace’s brand story, how her business partner and friendship breakup happened, and how she was eventually able to grow from it

– How she turned the brand from something that wasn’t profitable into Whiskey and Lace 2.0, and a thriving business

– How Erika finally got closure on the loss of her friendship 8 years later (and all the coincidences that led to it—this part of the convo gave me literal chills!)

– How Erika has used her influence for good by supporting local businesses and raising $50k to feed firefighters during the Glass Fire

– What sets her apart from other influencers in the space

Snap a screenshot of the podcast and tag me @wtfab and Erika @whiskeyandlace sharing your thoughts on this episode, so we can reshare it on our Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Quick links from the episode: 

Connect with Erika: @whiskeyandlace /

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Enjoyed this episode? Listen to more What The Fab Podcast episodes here!

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