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61: We’re chatting with Erika Altes from @whiskeyandlace about her brand’s origin story—and the difficulties of losing a close friend in the process. I think we can all relate to going through a friendship breakup, but it’s not something that’s openly talked about and feels a bit taboo. Erika gets super open and vulnerable with us and shares:
– Whiskey and Lace’s brand story, how her business partner and friendship breakup happened, and how she was eventually able to grow from it
– How she turned the brand from something that wasn’t profitable into Whiskey and Lace 2.0, and a thriving business
– How Erika finally got closure on the loss of her friendship 8 years later (and all the coincidences that led to it—this part of the convo gave me literal chills!)
– How Erika has used her influence for good by supporting local businesses and raising $50k to feed firefighters during the Glass Fire
– What sets her apart from other influencers in the space
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Quick links from the episode:
Connect with Erika: @whiskeyandlace / whiskeyandlaceblog.com
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Enjoyed this episode? Listen to more What The Fab Podcast episodes here!
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Episode #58: A Look Into My Website Redesign + How I Surpassed 200K Monthly Pageviews
Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
