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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Summer to Fall Outfits

Summer to Fall Style

It’s still plenty warm here in Napa, but I’ve been spotting some ivy and leaves just starting to change colors for the new season. I’m feeling ready for cooler weather, crisp air, and fall style! My favorite way to transition from summer to fall style is with dresses that are darker colors and prints. If …

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