Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Episode #36: 12 Tips for Beating Imposter Syndrome: My Tried and True Practices

In this episode, I’m chatting about imposter syndrome. It’s something we’ve all faced and will continue to deal with. Sharing my 12 tips!

Minho Portugal wine tasting itinerary, by travel blogger What The Fab

Minho Portugal: An Incredible Press Trip to Vinho Verde

This past summer, I had the insanely cool opportunity to travel to Minho Portugal for a press trip with Vinho Verde. I know I probably just threw out a lot of terms that you might not be familiar with right off the bat—where’s Minho Portugal? What’s a press trip? Hopefully, if you’ve been following me …

Affordable egg chairs, by lifestyle blogger What The Fab

Affordable Egg Chairs: 8 Opalhouse Target Egg Chair Dupes

Ok, I’ve got egg chairs on the brain this summer! I have legit been low-key stalking the Opalhouse Southport Patio Egg Chair—aka, that Target Egg Chair you keep seeing all over Instagram and TikTok! Basically ever since our offer on our new house was accepted, I’ve been researching furniture every day until I’d go cross-eyed. …

CA Psychic Reading, by Travel Blogger What The Fab

Episode #35: Listen in on My Psychic Reading

In this episode, I did a psychic reading where we talked career goals and future opportunities, family planning, and trusting my intuition.

Episode #34: 2021 Income Report: Spilling the Tea on My Total Revenue, Expenses, and Lessons Learned

In this episode, I’m spilling the tea about how much money a blogger can make by sharing my 2021 income report.

What to do in Bend Oregon, by travel blogger What The Fab

What to Do in Bend Oregon: 3-Day Winter Itinerary

Planning a trip and wondering what to do in Bend Oregon? This in-depth 3-day itinerary gives you all the can’t-miss spots!

What to Wear in Bend Oregon

Planning a trip and wondering what to wear in Bend Oregon? I’ve got you, girl. I typically like to fly south for the winter when I travel, so heading somewhere cold this January was a bit outside of my comfort zone. My biggest concern was keeping warm, while looking chic, lol. The weather was actually …

My Favorite Basics with Yummie

I just added a few new basics from Yummie to my closet for 2022, and you guys, they are just so, SO good. I’ve raved about Yummie’s bodysuits before (they are hands-down my fav!), but allow me to introduce you to a few more favorites. You can see a bunch of my fav Yummie pics …