Skip to Content

What The Fab

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Everything to add to your Austin 3 day itinerary, by travel blogger What The Fab

Austin 3 Day Itinerary

Today I’m sharing everything you should add to your Austin 3 day itinerary for the best trip ever! Portland may be weird, but Austin is the home—the originator—of the “weird” movement. “Keep Austin Weird” is a decades-old slogan that has resulted in the cultivation of—and heartfelt respect for—the unique, innovative, and sometimes kooky vibe that …

Read More about Austin 3 Day Itinerary

The Best Traverse City Airbnbs

Sharing a round-up of the best Traverse City Airbnbs today! Traverse City is a year-round destination that has so much to offer during each season. This Michigan town has amazing ski slopes for winter breaks, the wineries of Old Mission Peninsula for fall fun, forests for spring hikes, and the beaches of Suttons Bay and …

Read More about The Best Traverse City Airbnbs

The Best Santa Barbara Airbnbs

I love Santa Barbara and I’m excited to be sharing the best Santa Barbara Airbnbs today! Maybe you’re on a road trip from San Francisco, or maybe wine tasting is your thing—or maybe you just love to travel everywhere. Whatever your reason, Santa Barbara is a cool place to explore. With its historic architecture, beautiful …

Read More about The Best Santa Barbara Airbnbs