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What The Fab

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

DIY maternity shoot, by lifestyle blogger What The Fab

Maternity Photoshoot

Sharing photos today from our DIY maternity shoot! We had a couple of check-up appts last week and found out that Baby A may be coming a bit earlier than expected! He’s been measuring about a week ahead since the very beginning, and he’s currently positioned super low and looking ready to make his debut …

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