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#50: I’m continuing with my quarterly income reports and sharing all my business’ financial numbers for Q2, 2022! These income report episodes are done in an effort to increase financial transparency in the creator industry, and to spark $$$ conversations among women. Because, as Gloria Steinem said in a quote that I absolutely LOVE, “One of the ways that women are kept poor is to tell them that money and power are unfeminine.” Let’s break that conditioning and grow our wealth. In this episode, we get into:
– Total revenue my business brought in during the months of April – June, plus analysis and breakdown of my different revenue streams
– Expenses and profitability, because context and transparency are key!
– How I was able to keep my revenue stable (even though I made less than HALF in brand campaigns as I did in Q2 2021)
– My thoughts on how a potential recession could impact content creators
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Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
