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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

red wine glass

6 Awesome Wine Gadgets

After living in Napa for the last few years, I know a thing or two about a good glass of wine! These innovative gadgets are my go-to’s in our wine bar and are sure to enhance your experience for the best wine night yet. To make things easy for you, you can shop these products …

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teal wedding guest dresses

7 Best Wedding Guest Dresses

Wedding season is approaching! 💍 Finding the right dress to wear as a guest can be overwhelming (I personally just had five different potential MOH dresses delivered to my house to try on), so I’ve rounded up the best wedding guest dresses for any ceremony this season. To make things easy for you, you can …

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