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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Hygiene tips, by lifestyle blogger What the Fab

“You Stink!” 14 Must-Know Hygiene Tips That Will Save You From Embarrassment

Are you secretly stinking up a room? It’s happened to the best of us—whether it’s forgetting to put on deodorant or accidentally wearing last week’s shirt, some hygiene tips are easy to forget, even if they’re the key to preventing embarrassing, awkward situations. When asked, “What’s a hygiene tip or trick that everyone should know?” …

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Feminine things men love, by lifestyle blogger What the Fab.

10 “Girly” Things Men Secretly Love, Even if They’re Embarrassing

Over time, certain interests have been deemed as “manly” or “girly,” but that doesn’t mean that men and women don’t enjoy partaking in the activities deemed for the other. When asked, “What are the things every man should at least try even though they are stigmatized as ‘feminine’ or ‘unmanly?’” the men of the internet …

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Brother banned from family vacation, by lifestyle blogger What the Fab

I Excluded My Manipulative Brother From Our Family Vacation. Here’s Why I Refuse to Give in Despite My Parents’ Begging

Is it okay to exclude a member of your family from a family vacation? One woman came under fire for “excluding” her older brother from the family vacation she planned. After her brother pointed fingers and her parents begged her to allow him to go, she couldn’t help but start to wonder if she was …

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Child forced to invite his bully to his birthday party, by lifestyle blogger What the Fab

Dad Wins “Worst Parent of the Year” Award for Forcing His Son to Invite a Bully to His Birthday Party

Bullying can make a child’s life frustrating and difficult at school. If not properly addressed, it could lead to self-esteem issues or other mental health challenges that last years. In a misguided attempt to teach his child a life lesson, this father decided to force his son to invite his grade school bully to his …

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