I’ve been keeping a little secret from you guys, and I have some super exciting news to share—today I’m hard launching What The Fab Media!
Behind the scenes, I’ve been doing content creation for weddings and events, and I’m thrilled to be putting my work out there and sharing it on my new site and socials (@wtfabmedia)!
This is a new extension of my business, and honestly it has felt like such a great fit with my skillset and passions. If you’ve been following along on my journey with What The Fab, you know I’m all about capturing beautiful moments, sharing travel and lifestyle inspiration, and helping people create memorable experiences. Now, I’m taking my love of creating content to the next level with wedding and event content creation—in Napa Valley, the Bay Area, and beyond!
What is a wedding content creator?
Picture this…
It’s the morning after your wedding day. 💍 You’re enjoying breakfast in bed at the hotel as newlyweds. 🥞
Your phone dings 🔔—you have a new upload in a shared album full of beautiful iPhone images, videos, and ready-to-post Reels from your special day. 🤳🏼
Every unforgettable moment—from getting ready, to your first look, to the dance floor laughter was captured while you were unplugged and truly present. And those moments are ready for you to relive and share on social. 📲
Oh, and you and your bridesmaids look FIRE all glammed up in the fun IG Reel transition we shot. 💁♀️✨
That’s what I deliver as a wedding content creator! I’m there all day with you shooting behind-the-scenes moments all on my iPhone, and making sure we shoot the Reels/Tiktoks we decide on during our pre-event content planning call.
The very next day, the couple receives hundreds of pieces of iPhone content including all of the raw videos + photos, and edited Reels/Tiktoks.
Why Did I Decide to Start Doing Wedding & Event Content Creation?
I’ve been creating content for my blog and Instagram @wtfab for over a decade now (can you believe??) and while working with brands for sponsored content is still something I enjoy, I’ve been feeling the urge to find a new way to channel my creativity. Combine that with being on maternity leave for a few months last year after the birth of our son Roman, and I had a lot of time to think about launching something new.
I started hearing about wedding content creators, and a lightbulb went off.
Shooting content for weddings and events blends my experience in the corporate world (where I managed events at Google) with my experience as a content creator.
I love shooting and nailing a fun IG Reel/Tiktok transition, I can’t stand a bad lip sync, and I’m a boss at flying my drone. Plus, I love love and weddings!
And honestly, sometimes I get tired of shooting just me, myself, and I for What The Fab. It’s been so fun to shoot weddings and to be part of someone’s special day, to witness the couple’s love for each other, and to see and appreciate all the beautiful details. And I’ve been loving shooting brand events and meeting other female founders.
While professional photographers and videographers are essential for capturing those timeless moments and polished videos, the modern bride also wants real-time, behind-the-scenes content that they can share the very next day after their wedding. That’s where I come in!
With What The Fab Media, I’m offering content creation for weddings and events that’s delivered the very next day, delivering high-quality, beautifully curated photos and videos ready to share right away—without waiting months for your professional edits.
What The Fab Media Services
💍 Wedding Content Creation – Think Instagram Stories, Reels, and TikToks capturing those candid, emotional, and fun moments throughout your special day.
🎉 Event Content Creation – Whether it’s a milestone birthday, corporate event, bridal shower, or luxury retreat, I’ll be there to capture all the highlights in real-time. You can view my brand content portfolio here.
📱 Instagram Takeover – I handle the content and storytelling for your IG Stories the next day. You can see a Stories event recap that I did for The Iron Mat’s luxury wellness retreat, here.
🛸 Drone Content – Get epic shots of your wedding or event from above.
🍇 Napa & Beyond – While I’m based in beautiful Napa Valley, I’m available for travel to make your event content dreams a reality.
Why Hire a Wedding Content Creator?
1. Be fully present: Instead of worrying about taking photos or videos yourself or coordinating your bridal party for that IG Reel you really wanted to shoot, you can focus on enjoying your day while I handle documenting it (and cat-herding for the group Reels). You can even let your guests know that you’ve hired a Wedding Content Creator and will share the digital album, so you kindly ask they put their phones away and unplug (encouraging Aunt Susie to put her iPad down during the ceremony).
2. Social Media Expertise: I know how to create engaging, trendy, and aesthetically pleasing content for Instagram and TikTok.
3. Instant Gratification: You’ll likely be waiting for your professional wedding photos and videos for months. In the meantime, hiring a Wedding Content Creator means you get content from your wedding the very next day that you get to relive and share on social before you even take off for your honeymoon.
Having a wedding content creator is perfect for couples who love social media, want to maximize the storytelling of their big day, and prefer to have a mix of professional and informal content to share with friends, family, or followers.
Trust me, with everything going on, it’s SO easy to forget to shoot the second half of that Reel with you and your bridesmaids all glammed up. Hiring a wedding content creator ensures you have a dedicated person capturing and curating every magical, fun, and spontaneous moment, giving you memories to enjoy immediately after the wedding day and forever after.
Let’s Capture Your Special Moments!
With What The Fab Media, I’m excited to help couples, brands, and event hosts tell their stories in a fresh, modern way—one that feels authentic, engaging, and FAB.
If you’re planning a wedding or event and want to make sure your content is on point, let’s chat! Head over to What The Fab Media to learn more, fill out the event inquiry form, or send me a DM on Instagram (@wtfabmedia).
Can’t wait to bring your special moments to life—one Reel, Story, and TikTok at a time! 💕
Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
